Q&A with Sara & Sasha – Why did you decide to set up a gelateria?

I spent many years abroad, and returned home and wanted a new challenge.  Something fun, creative – a new adventure.  We have been fortunate to travel fairly extensively, and one enterprise which can be seen the world over is the ice cream parlour.  I noticed the UK where sadly lacking in good artisian ice cream palours, so decided there was probably a gap there which could be filled.

The premises in Stratford upon Avon was perfect, but much larger than envisaged. Sasha offered to share the adventure (and the challenges!!), and over several bottles of “red” the concept which became “Hooray’s British Gelato Kitchen” was born. – Sara